Photo by Jimmy Chan on Pexels

SEO Content & Strategy

Content Strategy

19th August 2024

Sprig: Increased conversions through pillar pages

Most companies work to drive traffic to product pages, but these pages are designed to market and explain the product - not drive organic traffic. At Sprig, I devised a strategy to create pillar pages that both explained the product while being optimized for key words.

19th August 2024

DailyPay: Increased traffic through benefits-focused content

HR managers do not search for products by the name of the product, but by their pain points such as employee retention or turnover. To drive increased traffic, I created a strategy consisting of key pages on these pain points and then additional blogs driving traffic back to these pages.

19th August 2024

MongoDB: Technical SEO Content

Managed the production of SEO technical content to match key search terms for developers. As my first SEO project, this is where I learned to perfect a successful SEO program from my incredible internal partners on the Developer Relations Team.

Featured Articles

A collection of SEO articles that I either wrote, briefed or edited. (Working with senior writer at DailyPay, I often edited or briefed content. In those cases, the author's name is on the article.)

Sprig • 19th August 2024

Why In-Product Surveys Outperform Other Types of Surveys | Sprig

It’s one thing to design a product you feel good about. It’s another to know for certain that you’re providing a great product experience. The catch is that, in all likelihood, you’re too close to your product to really know whether your users are enjoying it.

Sprig • 19th August 2024

Sprig’s Product Survey Guide

By tailoring survey delivery based on user demographics and actions taken, Sprig ensures that the data collected is both precise and actionable.‍

Sprig • 19th August 2024

How to Analyze Customer Feedback Sentiment Using AI: A Step-by-Step Guide from Sprig

Sentiment analysis reads between the lines of your users’ survey responses. It tells you a lot about how users feel about your product — beyond what you can learn from the already strong questions in your surveys.

Sprig • 19th August 2024

Qualtrics vs SurveyMonkey vs Sprig: Which Survey Tool Is Right for You?

A well-designed survey can make a big difference in the development of a product or feature. It gives you a deep perspective on what your users actually think about your product.

DailyPay • 1st March 2023

Motivate and Engage Employees to Overcome Quiet Quitting - DailyPay

The concept behind quiet quitting may not be entirely new, but now it has a catchy name and TikTok trend to back it up. While the term quiet quitting has gained the most steam, some are rebranding it as a work-life balance and saying goodbye to the days of workaholics.

DailyPay • 5th October 2022

Attrition vs Turnover

Employee churn is the best way to describe both employee turnover and attrition rates. What differentiates the two types of employee departures, what do they mean for your bottom line, and how can they be controlled?

DailyPay • 16th September 2022

How to Reduce Employee Turnover Rates [2022 Update] - DailyPay

Monitoring and calculating the true costs of employee turnover is an important mission for any business. However, fully understanding turnover costs can be difficult, since many qualitative and quantitative factors determine the cost of turnover for a business.