Thought Leadership

Articles, webinars and podcasts to establish clients as thought leaders

To gain credibility as a product leader, I developed a monthly webinar series where experts spoke with our CEO on industry trends or customers led talks on various topics including how to better understand users or build the best possible product experience. 

On the linked webpage, every webinar from May 16, 2023 was produced by myself. 

To establish DailyPay as a thought leader in the healthcare space, I partnered with a writer to scope and create this guide on turnover in the healthcare space. 

Excerpt:  Turnover in the healthcare industry is at a record high. In the past five years, the average hospital saw 100% turnover of its workforce.

According to a study conducted by NSI Nursing Solutions, the hospital turnover rate in January 2022 was 25.9%, a 6.4% increase over the prior year. 

Turnover can have a huge impact on the company’s bottom line as every employee that a company loses results in substantial costs to the employer. There are also indirect ways that turnover affects revenue. High turnover rates often cause low employee morale, and unhappy employees tend to be less productive.

These days, it takes more than a few articles to show that you're a thought leader. That's why I worked with the CEO of Sprig to build his personal brand and story, and then set up 20+ interviews with podcast hosts. Using a special discount code for listeners, we were also able to use this initiative as demand generation tool. 

(Links and information available on request.)